7 July 2020

SPS Automation Middle East 2020 set for digital debut

Two-day industrial and building automation showcase to be hosted as a virtual event in November 2020

Dubai, UAE: SPS Automation Middle East, the region’s premier showcase of innovative solutions in industrial and building automation, will be hosted as a virtual event in November 2020.

The two-day conference and exhibition, originally scheduled to run from 20-21 September 2020 at Dubai World Trade Centre, will now be presented online from 18-19 November 2020.

Organiser Messe Frankfurt Middle East said the virtual event, which is now in its 3rd edition, will allow delegates the opportunity to discover innovative technologies and solutions, stay abreast of the industry trends, and gain insights on how they can enhance their automation strategies.

“Increasing performance and productivity has always been at the core of the global automation industry,” commented Mohammed Samiulla Khan,

Head of Business Development at Messe Frankfurt Middle East.

“With businesses around the world facing unprecedented challenges, it is now, more than ever, critical for the automation industry to showcase its capabilities in how it can support corporations to streamline their operations and fast-track recovery.

“It’s also critically important for us, as the organiser of SPS Automation Middle East, to continue our support for the sector’s development, and to accelerate the pace of digital transformation of industrial processes in the region.

Added Mr. Khan: “After careful analysis and thorough consultation with all our key stakeholders, we came to a unanimous decision to host the 3rd edition of SPS Automation Middle East as a virtual event in 2020.  We will update all our customers and delegates with a detailed programme and agenda in the coming weeks.”

SPS Automation Middle East is one of four Messe Frankfurt-organised SPS (Smart Production Solutions) events worldwide, joining SPS in Nuremberg Germany, SPS Italia, and SIAF Guangzhou, in China.

The show continues to rise in prominence in the Middle East which is increasingly prioritising digital transformation and sustainable development in line with ambitious manufacturing and industrialisation targets.

According to reports, the UAE has earmarked US$75 billion worth of investment for the manufacturing sector by 2025, leading to automation requirements for various industries such as packaging, construction, oil and gas, food and beverage, paints and coatings, and healthcare.

Elsewhere, Jordan wants manufacturing to account for 27 percent of its GDP by 2025, while Saudi Arabia has established a National Industrial Development and Logistics Programme to pursue its goal of becoming a global industry leader.

SPS Automation Middle East provides a detailed cross-section of automated manufacturing and building infrastructure, from drive systems and components, software, IT, and mechanical infrastructure, to interface technology, power supplies, and Human-Machine interface devices.

The show aims to gather professionals of the automation, IoT and Artificial Intelligence industries, providing a dedicated platform for the latest innovations and solutions steering the region toward a smarter and high tech future.

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