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SPS Automation Middle East
September, 2021

Virtual Conference Agenda 2020

Day 2 – 19 November

10:30 Registration   
Uncovering your Return On Investment in Automation
11:00 Welcome note Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East
Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
11:05 Keynote: Digital Transformation Journey of ADNOC Khaled Al Blooshi, Vice President, Digital Projects & Innovation, ADNOC
11:15 Tech-Presentation: Digital Transformation for the Energy Transition Dr. Kathryn Vince-Odozi, Energy Field Director, Global Energy Program, Dell Technologies
11:30

Panel Discussion: Automate or die: How to win the Automation battle

- How do you assess the automation market growth in the Middle East over the next year?

- Intelligent Automation: What will it take to win the battle for Digital Transformation?

- What are technologies you believe deliver the best value to build resilience going forward?

- How to capture efficiency gains and generate a positive ROI on your automation investment?

Moderator: Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
Khaled Al Blooshi, Vice President, Digital Projects & Innovation, ADNOC
Lt. Colonel Dr. Hamad Khalifa Al Nueimi, Head of Telecom Division, Infrastructure Dept., ICT Center, Abu Dhabi Police 
Hani Khalaf, BDM – Internet of Things, Middle East, Turkey, and Africa (META), Dell Technologies
Technologies to enable Industry 4.0
12:00 Introduction Tim Shelton, Digital Transformation & Innovation Lead – Middle East, Arcadis
12:03 Presentation: IoT in Manufacturing
Jesper Toubøl, Vice President, Elements and Moulds – Engineering, LEGO Group
12:20 Presentation: Industry 4.0 – It’s all about Data! Hassan Khawaja, Digital Transformation & IR 4.0 Strategy Consultant
12:35 Presentation: Discovering the future‎ with AI, IoT and Cloud Computing Shankar Narayanan, Head of Engineering & Commissioning, Sharjah Electricity & Water Authority  
12:50 Technology Spotlight Session: Industrial Cybersecurity Fuad Al Attar, Senior Vice President, Industry Services, Middle East, Siemens
13:15 Tech-Presentation: Improving flexibility & efficiency in production with the Digital Enterprise & the Digital Twin Pagkalavan Ashok, Solution Manager – IIOT & Automation, StarTech
13:30

Panel Discussion: Digital Transformation and Industry 4.0

- Industry 4.0: Where do we stand today? What are the key challenges of embracing Industry 4.0? 

- Why Industry 4.0 Initiatives are often failing and how to make your investment pay off?

- How AI is Transforming Factories of the Future? 

Moderator: Dr. Mohammed Khaled, Futurist and Cyber Security Expert
Hassan Khawaja, Digital Transformation & IR 4.0 Strategy Consultant
Susan Chang, Channel Sales Manager, Advantech
Joy Banerji, Solutions Account Manager, Belden 
Amro Suleiman, Digital Expert
14:15 Presentation: Industry 4.0: Focus on people and culture to drive transformation Pasquale Di Sarno, Plant Director, Barilla
14:30 Presentation:  3D-Printing in Manufacturing Ruba Al Nashash, Founder and General Manager, 3dinova
14:45 Closing Remarks, Summary & end of Day 2

Day 1 – 18 November 

10:30 Registration   
Industry 4.0 and Digital Transformation in the Middle East
11:00 Welcome note Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East
Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
11:05 Welcome note - Digital Transformation – An Imperative to Success Walid Yehia, Senior Presales Director for Turkey, Africa, and Middle East, Dell Technologies
11:10 Welcome note Nasr Mahmud, Head of Sales, ifm electronic FZC
11:15 Presentation: The Future of Artificial Intelligence in the Healthcare Sector Dr. Hamed Ali Al Hashemi, Strategy Director, Department of Health, Abu Dhabi
11:30 Presentation:  Leading the Digital Transformation in the Oil and Gas industry Saud AlFahdi, Control & Automation Discipline Head, Petroleum Development Oman
11:40 Leadership Panel Discussion: Industry 4.0 and Digital Transformation in the Middle East

- Is the Middle East adopting Industry 4.0?
- How can industries in the Middle East leverage Industry 4.0 to accelerate growth?
- What are the key economic factors impacting manufacturers today?
Moderator: Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
Saud AlFahdi, Control & Automation Discipline Head, Petroleum Development Oman
Uwe Troeger, Senior Executive Vice President Digital Industries Middle East, Siemens
Kemal Evsen, Business Development Manager, Pilz
Achieving Operational Excellence Through Automation and Digitisation
12:10 Introduction Tim Shelton, Digital Transformation & Innovation Lead – Middle East, Arcadis
12:12 Presentation: Achieving operational excellence through Automation Berley Rajan, Technical Sales Engineer, BECKHOFF Automation
12:25 Tech-Presentation: Real-time analytics to achieve operational excellence Athar Siddiqui, Executive Vice President, Factory Automation & Motion Controls, Siemens 
12:40 Panel Discussion: Identifying keys to accelerating your automation efforts

- What exactly do you need to automate?
- How to detect flaws during the pilot phase and turn them into automated workflow?
- Lessons learned from various industries – DO’s and DON’Ts
Moderator: Tim Shelton, Digital Transformation & Innovation Lead – Middle East, Arcadis
Amro Suleiman, Digital Expert
Adrian Castillero, Associate Director, Digital Transformation, Boston Consulting Group
Mohana Krishnan, Marketing Director, Automat Electronic Services
13:10 Tech Presentation: Mitigating cyber risks in the Digital Era Maximilian Gilg, Relationship Manager Europe, Tripwire
13:25 Presentation: Real-Time Analytics Lukas Bogunia, Head of Data Science and Modelling, statmath GmbH
Future of Automation
13:40 Presentation: Automation Product life cycle extension Mithun Sredar, Director of Operations, Automat Electronic Services
13:55 Presentation: Safe Automation Ambassador: Setting the course for Industry 4.0. Kemal Evsen, Business Development Manager, Pilz
Virtual Roundtables
14:10 Table 1: Risk Management in automation: Dealing with Unknown Threats

- What are the challenges for risk control in automation implementation?
- How to mitigate risk in automation implementation?
- What tools are available to analyse automation risks more accurately?
Moderator: Dr. Mohammed Khaled, Futurist and Cyber Security Expert
Richard Agyeman-Yeboah, P&PM Specialist & Upstream Division Group Lead, Saudi Aramco
Dr. Hadj Batatia, Associate Professor, School of Mathematical and Computer Sciences, Heriot-Watt University Dubai
Ahmed ElSobky, ICT Expert, Information Technology Industry Development Agency (ITIDA)
14:10 Table 2: Government Roundtable

- How Governments can harness the power of Automation at scale?
- From Automation to AI: Is Government ready for transformation?
- How can the industry manage the upcoming workforce skills transition?
Dr. Jassim Haji, President, Artificial Intelligence Society Bahrain
Dr. Yousif Al Zaabi, Unit Head, Foresight, Department of Health Abu Dhabi
Dr. Humaid Alshamsi, Representative of the Artificial Intelligence Division, Abu Dhabi Police
14:40 Closing Remarks, Summary & end of Day 1  

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