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Virtual Conference Programme 2020

Day 2 – 19th November 2020
(all timings given below are based on Gulf Standard Time)

 

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11:00 AM

Welcome note

  • Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East
  • Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
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11:05 AM

Keynote:
Digital Transformation Journey of ADNOC

Khaled Al Blooshi, Vice President, Digital Projects & Innovation, ADNOC

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11:15 AM

Tech Presentation:
Digital Transformation for the Energy Transition

Dr. Kathryn Vince-Odozi, Energy Field Director, Global Energy Program, Dell Technologies

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11:30 AM

Panel Discussion:
Automate or die: How to win the Automation battle

  • How do you assess the automation market growth in the Middle East over the next year?
  • Intelligent Automation: What will it take to win the battle for Digital Transformation?
  • What are technologies you believe deliver the best value to build resilience going forward?
  • How to capture efficiency gains and generate a positive ROI on your automation investment?

Panellists:

  • Moderator: Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
  • Lt. Colonel Dr. Hamad Khalifa Al Nueimi, Head of Telecom Division, Infrastructure Dept., ICT Center, Abu Dhabi Police 
  • Khaled Al Blooshi, Vice President, Digital Projects & Innovation, ADNOC
  • Hani Khalaf, BDM – Internet of Things, Middle East, Turkey, and Africa (META), Dell Technologies
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12:00 PM

Introduction

Tim Shelton, Digital Transformation & Innovation Lead – Middle East, Arcadis

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12:03 PM

Presentation:
IoT in Manufacturing

Jesper Toubøl, Vice President, Elements and Moulds – Engineering, LEGO Group

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12:20 PM

Presentation:
Industry 4.0 – It’s all about Data!

Hassan Khawaja, Digital Transformation & IR 4.0 Strategy Consultant

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12:35 PM

Presentation:
Discovering the future‎ with AI, IoT and Cloud Computing

Shankar Narayanan, Head of Engineering & Commissioning, Sharjah Electricity & Water Authority  

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12:50 PM

Technology Spotlight Session: 
Industrial Cybersecurity

Fuad Al Attar, Senior Vice President, Industry Services, Middle East, Siemens

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01:15 PM

Tech-Presentation:
Improving flexibility & efficiency in production with the Digital Enterprise & the Digital Twin

Pagkalavan Ashok, Solution Manager – IIOT & Automation, StarTech

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01:30 PM

Panel Discussion:
Digital Transformation and Industry 4.0

  • Industry 4.0: Where do we stand today? What are the key challenges of embracing Industry 4.0? 
  • Why Industry 4.0 Initiatives are often failing and how to make your investment pay off?
  • How AI is Transforming Factories of the Future? 

Panelists:

  • Moderator: Dr. Mohammed Khaled, Futurist and Cyber Security Expert
  • Hassan Khawaja, Digital Transformation & IR 4.0 Strategy Consultant
  • Susan Chang, Channel Sales Manager, Advantech
  • Joy Banerji, Solutions Account Manager, Belden 
  • Amro Suleiman, Digital Expert
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02:15 PM

Presentation: 
Industry 4.0: Focus on people and culture to drive transformation

Pasquale Di Sarno, Plant Director, Barilla

 

 

 

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02:30 PM

Presentation:
3D-Printing in Manufacturing

Ruba Al Nashash, Founder and General Manager, 3dinova

Sessions on Day 1 – 18th November 2020
(all timings given below are based on Gulf Standard Time)

11:00 AM

spsme20-conference-page-sarah-hassan

Welcome note

  • Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East
  • Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co.
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11:05 AM

Welcome note:
Digital Transformation – An Imperative to Success

Walid Yehia, Senior Presales Director for Turkey, Africa, and Middle East, Dell Technologies

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11:10 AM

Welcome note

Nasr Mahmud, Head of Sales, ifm electronic FZC

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11:15 AM

Presentation: 
The future of Artificial Intelligence in the Healthcare sector

Dr. Hamed Ali Al Hashemi, Director of Strategic Affairs, Department of Health Abu Dhabi

 

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11:30 AM

Presentation:
Leading the Digital Transformation in the Oil and Gas industry

Saud AlFahdi, Control & Automation Discipline Head, Petroleum Development Oman

 

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11:40 AM

Leadership Panel Discussion:
Industry 4.0 and Digital Transformation in the Middle East

  • Is the Middle East adopting Industry 4.0?
  • How can industries in the Middle East leverage Industry 4.0 to accelerate growth?
  • What are the key economic factors impacting manufacturers today?

Panelists:

  • Moderator: Hassan Alhajji, Co-founder and Business Director, Automation and Digital Transformation Co
  • Uwe Troeger, Senior Executive Vice President Digital Industries Middle East, Siemens
  • Saud AlFahdi, Control & Automation Discipline Head, Petroleum Development Oman
  • Kemal Evsen, Business Development Manager, Pilz
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12:12 PM

Presentation:
Achieving operational excellence through automation

Berley Rajan, Technical Sales Engineer, BECKHOFF Automation

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12:25 PM

Tech-Presentation:
Real-time analytics to achieve operational excellence

Athar Siddiqui, Executive Vice President, Factory Automation & Motion Controls, Siemens

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12:40 PM

Panel Discussion:
Identifying keys to accelerate your automation efforts

  • What exactly do you need to automate?
  • How to detect flaws during the pilot phase and turn them into automated workflow?
  • Lessons learned from various industries – DO’s and DON’Ts

 

Panelists:

  • Moderator: Tim Shelton, Digital Transformation & Innovation Lead – Middle East, Arcadis
  • Amro Suleiman, Digital Expert
  • Adrian Castillero, Associate Director, Digital Transformation, Boston Consulting Group
  • Mohana Krishnan, Marketing Director, Automat Electronic Services
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01:10 PM

Tech Presentation: 
Mitigating cyber risks in the Digital Era

Maximilian Gilg, Relationship Manager Europe, Tripwire

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01:25 PM

Presentation:
Real-Time Analytics 

Lukas Bogunia, Head of Data Science and Modelling, statmath GmbH

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01:40 PM

Presentation: 
Automation Product life cycle extension

Mithun Sredar, Director of Operations, Automat Electronic Services

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01:55 PM

Presentation:
Safe Automation Ambassador: Setting the course for Industry 4.0.

Kemal Evsen, Business Development Manager, Pilz

ROUNDTABLE 1

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02:10 PM

Risk Management in automation: Dealing with Unknown Threats
- What are the challenges for risk control in automation implementation?
- How to mitigate risk in automation implementation?
- What tools are available to analyse automation risks more accurately?

Panelists:

  • Moderator: Dr. Mohammed Khaled, Futurist and Cyber Security Expert
  • Dr. Hadj Batatia, Associate Professor, School of Mathematical and Computer Sciences, Heriot-Watt University Dubai
  • Richard Agyeman-Yeboah, P&PM Specialist & Upstream Division Group Lead, Saudi Aramco
  • Ahmed ElSobky, ICT Expert, Information Technology Industry Development Agency (ITIDA)

 

ROUNDTABLE 2

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02:10 PM

Government Roundtable:
- How Governments can harness the power of Automation at scale?
- How is Intelligent Automation disrupting the Government sector?
- From Automation to AI: Is Government ready for transformation?

Panelists:

  • Moderator: Dr. Jassim Haji, President, Artificial Intelligence Society Bahrain
  • Dr. Yousif Al Zaabi, Unit Head, Foresight, Department of Health Abu Dhabi
  • Dr. Humaid Alshamsi, Representative of Artificial Intelligence Division, Abu Dhabi Police

 

Meet with the region's chief automation thought leaders.
30+ Speakers, 25+ sessions & Continuous knowledge sharing

Join us at the conference held alongside the SPS Automation exhibition and gain an in-depth understanding of how you can implement advanced automation solutions to digitalise and enhance your business performance.

Why attend?

SPS Automation Middle East is the newly launched in the SPS expanding group. Attended by experts in Automation, IoT and AI Industry under one roof, providing the right platform to showcase the latest innovations and solutions.

The adoption of emerging technologies and Industry 4.0 has already begun in the region.  However, while market leaders are making the most of the fourth industrial revolution, there is still a great deal of room for the rest of the manufacturing and industrial companies to gain a competitive advantage and increase performance and productivity through Industrial Automation.

Join us at the conference held alongside the SPS Automation exhibition and gain an in-depth understanding into how you can implement advanced automation solutions to optimise your production processes and enhance your business performance. 

The Conference brings together strategists with technical know-how presenting various sectors and topics. They will share their challenges and opportunities presented by globally trending technologies in Industry 4.0, Digitilization, Smart Manufacturing, Big data, IoT applications, Artificial Intelligence and many more

Be part of industry leadership that addresses

  • The regions diversification away from oil based revenue and expanding various sectors (creating manufacturing hubs, technology hubs and industries to support industrial automation). 
  • The convergence of IoT in future factories and use of big data to make better decisions 
  • Manufacturers needs and additional ways to increase productivity and efficiency, and reduce operations costs and waste
  • The lack of enough manufacturers in the region (the plan of the UAE and KSA goes in the direction to become more independent from Oil & Gas and increase the manufacturing industry)
  • The critical need of encouraging specialized workforce to manage the new-tech instrumentation and solutions 
  • The lack of knowledge about the latest automation technology

Who attends?

  • Manufacturing
  • Food Processing and Packaging
  • Energy
  • Mining
  • Oil & Gas
  • Utilities 
  • Aerospace and Defense 
  • FMCG
  • Construction 
  • Transportation and Logistics 
  • IT, Technology & Software 
  • Medical, Healthcare and Pharmaceuticals
  • Automation Solution Providers

Job titles

Managing Directors, Vice Presidents, Directors, General Managers, Senior Managers, Heads and Supervisors from the following job functions:

  • Chief Information Officers
  • Chief Technology Officers
  • Vice President: Digital 
  • Strategic Planning
  • Technical and Engineering
  • Projects in Automation 
  • Operational Excellence 
  • Quality Control and Assurance
  • Process Management
  • Production / Manufacturing
  • Plant Management
  • Business and Process Improvement

Contact us

Sarah Phillips

Head of Conferences

Ariel Chen

Mohammed Samiulla Khan

Head of Business Development

Mete Ulku

Olga Gavrilova

Senior Conference Producer

Olga Gavrilova

Rubesh Kumar

Business Development Manager

Rubesh Kumar

Ujwal Nayak

Conference Sales Manager

Ujwal Nayak

Mharny Galang

Conference Marketing/Operations Executive

Mharny Galang