Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth.
Dubai recently marked a year since it reopened its doors to international travellers. Data from Dubai Tourism shows that the city welcomed 4.1 million overnight visitors in a 12-month period from July 2020 to June 2021. This figure underscores the leading role that Dubai continues to play in global tourism recovery offering a safe, appealing, and memorable experience for travellers. Dubai’s approach since the start of the global pandemic has been one of preparedness, agility and consistency. It was one of the first cities globally to reopen its markets and businesses, and continues to stay open. The gradual implementation of a multi-phase recovery programme saw Dubai opening for domestic tourists in May 2020 and international tourists in July 2020. The UAE also has one of the world’s highest per capita vaccination rates.
Issam Kazim, CEO, Dubai Tourism commented: “Premiering with the Spy-Action trailer, this latest campaign weaves the art of cinema to showcase Dubai as a truly multifaceted city. Dubai Presents builds on the successes of our most prominent brand campaigns and marks the next evolution in our marketing strategy as we continue to innovate our platform that not only highlights the city’s iconic locations, enviable lifestyle and infrastructure, but also celebrates Dubai’s appeal as a hub for creative talent in cinema, music, art and design (source Khaleej Times).
More Events Coming Soon
Messe Frankfurt Middle East is bringing together some of the most experienced thought leaders and professionals to Dubai in 2021. Starting with Light Middle East and Hardware+Tools Middle East taking place from 28-30 September 2021 at the Dubai World Trade Centre. Followed by the 25th Edition of Beautyworld Middle East from 5-7 October 2021. Q4 gets more interesting with Paperworld Middle East, the premiere edition of Gifts & Lifestyle Middle East, Automechanika Dubai, and Materials Handling Middle East and the launch of Hypermotion Dubai taking place at Expo 2020 Dubai.
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